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Initially the channel did not get the traction they were hoping for, and it wasn't until they had bought the rights to the Aviva Rugby Premiership, Premiership Football, and Europa and Champions League Football, that sports fans began to take them seriously.
There would have also been plenty of viewers left frustrated when they heard the news that BT Sport would be replacing ITV in broadcasting the Europa League and Champions League tournaments in 2015, last week however it was announced that the channel would be teaming up with Youtube to allow the site to stream both of this season's finals, for free. John Petter, BT Sport CEO commented the move was a "...plan to make these finals the most social sports broadcast ever."
Sport is a social event, and BT are certainly on the way to building themselves into a recognisable network for sport viewing.
#Social
#BTSport
#PSoTW
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