Thursday, March 24, 2016

''Here today, goo tomorrow''

Cadbury's Creme Egg – one of the powerhouse chocolates of the Easter period, have been in the media limelight for all the wrong reasons for the past couple of years. A storm of protest ensued from consumers when the recipe was altered in 2015 to use a cheaper chocolate variation as opposed to the traditional Dairy Milk.  As a result a whopping £10 million was reportedly lost from sales and the reputation turned to goo.




 
In the end it is left up to the consumer to decide whether they still enjoy the taste of the Creme Egg as the manufactures consider whether the recipe fix is worth the hit in popularity. Perhaps if not, the famous egg really will be here today and goo tomorrow.





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