Summer
seems to have come early this week - so one thing we're all going to be in need
of this weekend is water.
Arguably
the most recognisable bottled water brand – Evian – and their inspired slogan ‘live
young’ is a play on the name with a French accent 'l'evian.’ It is an even more
fitting considering the water (supposedly) comes from the heart of the French
Alps.
Evian
have applied a theme of linking water with being and feeling young - and with
the help of celebrity endorsement from female tennis star Maria Sharapova a
number of ads have appeared featuring an adult next to their former youthful
self. The latest episode in the campaign comes with a TV ad that continues this
quirky theme at Baby Bay.
If
you’re out enjoying the weather, remember to live young and drink Evian.
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