Friday, May 06, 2016

"Live Young"

Summer seems to have come early this week - so one thing we're all going to be in need of this weekend is water.


Arguably the most recognisable bottled water brand – Evian – and their inspired slogan ‘live young’ is a play on the name with a French accent 'l'evian.’ It is an even more fitting considering the water (supposedly) comes from the heart of the French Alps.



Evian have applied a theme of linking water with being and feeling young - and with the help of celebrity endorsement from female tennis star Maria Sharapova a number of ads have appeared featuring an adult next to their former youthful self. The latest episode in the campaign comes with a TV ad that continues this quirky theme at Baby Bay.




If you’re out enjoying the weather, remember to live young and drink Evian.






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