Friday, May 27, 2016

"Always Summer"

Every summer, flip-flop lovers sport their favourite Havaianas as they journey to their Mediterranean destinations, stroll down beaches, or chill in the glorious sun. The summer spirit prompts people to indulge in happiness, creating a season that stirs people to venture into the great outdoors, indulging in a drink or two and having a good time.  




But what happens when the summer season ends? We've all seen that person walking down the street in London in a pair of Havaianas flip-flops in mid-March when the temperature has barely reached 15 degrees. There’s always one.  But Havaianas believe the fun shouldn't stop.  The brand intends to remind people they don’t need to wait for the summer season to rejoice in its spirit.  Come rain or blue skies, you can still think about sunshine, and foster the positive vibes.  This was the brand’s mantra for their previously launched competition campaign -“Race to Hawaii.”  Buyers had the chance to win a trip to the Hawaii (the home of Havaianas) when they purchase 2 pairs, in which they automatically get entered…




Summer is here and now.

Havaiainas weekend.









No comments: