Every summer, flip-flop lovers sport their favourite
Havaianas as they journey to their Mediterranean destinations, stroll down
beaches, or chill in the glorious sun. The summer spirit prompts people to
indulge in happiness, creating a season that stirs people to venture into the
great outdoors, indulging in a drink or two and having a good time.
But what happens when the summer season ends? We've all seen
that person walking down the street in London in a pair of Havaianas flip-flops
in mid-March when the temperature has barely reached 15 degrees. There’s always
one. But Havaianas believe the fun shouldn't stop. The brand intends to
remind people they don’t need to wait for the summer season to rejoice in its
spirit. Come rain or blue skies, you can
still think about sunshine, and foster the positive vibes. This was the brand’s mantra for their previously
launched competition campaign -“Race to Hawaii.” Buyers had the chance to win a trip to the
Hawaii (the home of Havaianas) when they purchase 2 pairs, in which they
automatically get entered…
Summer is here and now.
Havaiainas weekend.
No comments:
Post a Comment