SPOT THE DIFFERENCE?

Aside from the mast head on the front cover ...there appears to be no difference between visual or messaging on the outside back cover of the cover wrap that the Metro carried yesterday.

A missed opportunity to use this paper poster space more effectively surely?


Furthermore, the only difference I could spot with visuals, layout and messaging between the inside front and the inside back cover pages were the programme images placed in the screens.

A luxurious waste of expensive media space in my opinion.

Connecting with core message

This high impact site on the side of a building next to GolfPark station and Otelfingen Golf Club in Switzerland is currently being used to great effect by upc cablecom.


It is part of a high speed connectivity campaign they are running - with the headline reading ..... The Digital Connection with zero handicap.

Great synergy of message directly to a golf audience who are out in their numbers either sharpening their putting skills on the practice greens, refining their swings on the the driving ranges or out playing on the course - where this ad can be seen from most parts - all of them aspiring to achieve a golf handicap of 0.

Barking Mad or Pitch Perfect?

A TV ad for Bakers dog food will air tonight on ITV1 in the ad break of Emmerdale - targeting not only the 7 million human viewers, but more specifically their furry four legged friends.

Special high pitched audio effects have been included in the TVC to attract the attention of canine pets all around the country, alerting their owners to their interest in the Bakers pet food product.

A fantastically innovative creative idea - let's hope it has the desired effect of instigating plenty of wagging tails and pricked up ears.

Full stories as per links below

Yahoo News

Marketing article

We LIKE this, so we are SHARING it...

Winter Golf Just Got Better!

We are currently running a cross media partnership for Urban Golf, encouraging people to visit one of their 3 x re-named London indoor golf venues and experience their new model highly realistic updated AboutGolf simulators.



For your chance to visit The Kensington National, Royal Smithfield Golf Club or SOHO Golf and Country Club, and benefit from this fantastic 80% saving click on the following link –

www.urbangolf.co.uk/tenner

Planning Oversight

Not sure how the planners let this happen.
Front page news disaster story and Holiday Promo!!

Another Award for Forex.com

Making its second appearance in the FT/Investors Chronicle Investment Awards in as many years, Forex.com this year walks away with the accolade for best Forex Provider.

The company was rated highly for its tightness of spreads, advanced trading tools and platforms and customer support. Regarded as a leader in forex and contracts for difference trading, FOREX.com offers investors access to the global foreign exchange market with a secure online proposition featuring transparent pricing and quality trade execution.

FOREX.com offers clients access to professional charting, expert market research and daily foreign-exchange commentary by market professionals.

ARRESTING CREATIVE

Saw this ad in the Evening Standard last night and it really made me stop and look.

Initial thought – Why would the Metropolitan Police run an ad like that?

What a waste of a whole page – Met Police logo and strap line across the bottom and then very subtle light grey flock wallpaper effect across the rest of the page?

A quizzical look and a slight turn of the page and all was revealed – with a message appearing on the page through the wallpaper effect – as per ad printed on the reverse side



Clever in so many ways.... One of the best press ads I've seen in years.

FIGURE SKATING SPECTACULAR IN SHEFFIELD

Working together with Chime Group sports marketing agency Fast track and their client NISA (The National Ice Skating Association UK) we are currently running a campaign to promote the ISU European Figure Skating Championships 2012.


The Championship is being held at the the 9,000 seater Motorpoint Arena stadium in Sheffield between 23rd & 29th January next year.

An integrated multi media campaign is active across local print, geo-targeted online, outdoor formats including bus streetliners and 48 sheet posters as well as a radio promotion running with Real Radio.

This is the world's 3rd largest figure skating competition - with nearly 200 of Europe's best skaters from 40 countries, including many stars of the Winter Olympics competing in the men's ladies, pairs and dance couples disciplines.

For tickets and further information about the event click on the link - www.europeans2012.co.uk

Another Win for Forex.com

We are very pleased to be able to congratulate our client Forex.com on winning yet another award - the Shares Award for 'Best Educational Provider'.

The Awards ceremony was held at the glittering Grosvenor House Hotel - where a lovely evening was had by all. The celebrations meant that there were a few sore heads on Friday morning, but it was all worthwhile!

Suicide Watch

Aside from the front page story being about a suicide couple in the Metro today, there was also a piece in paper (pg 45) about the increase in tube suicides ... with a particularly inappropriate line reading "King's Cross was hardest HIT by the rise with 18 suicides in the past 10 years".

On the way to a meeting in Victoria today, I had to change at King's Cross for the Victoria Line - and much to my amazement, spotted this 16 sheet crosstrack poster for French Connection with the line - I Am The Jumper.

I'd have thought it was a bit obvious to be edgy, and certainly a bit more than obvious to be a mistake.

Go Anywhere in the World...or Warwick anyway!

We went along to Warwick University yesterday to see the ICAEW student recruitment team in action on campus.

23 Red developed an experiential campaign to run alongside the current worldwide brand campaign, promoting Accountancy and the various careers it can lead to.

The 'Go Anywhere in the World' marquee's have been set up at key universities across the UK (Leeds, Newcastle, Exeter, Bath, Manchester & Birmingham), across the last few weeks to promote ICAEW's ACA professional qualification to university students. We've used Facebook to generate local student interest ahead of the events and interest & engagement have been high levels across the board.

Students are able to find out more about the qualification, the career paths it can lead to, enter competitions, get helpful advice on the next stage of their careers, all while eating some tasty food from around the world!

Part of a bet or genuine mistake?

We have all come to to know what a Tesco ad looks like, however - this week I stumbled across the a slightly different ad...


It might not be too easy to see in this picture - but this is an ad at Mottingham station that has been posted this week. The ad has been posted back to front with the image clearly the wrong way round.

Will Tesco ever know this is the wrong way round? Unlikely...

Will the media owner inform them of the mistake (or joke/bet) and offer compensation?

ICAEW Launch Business Advice Service

Our client ICAEW (Institute of Chartered Accountants in England & Wales) launch their new Business Advice Service (BAS) across the UK today. Since the abolition of the government led Business Links service, ICAEW have stepped in, to show it’s support for SME’s with the introduction of the Business Advice Service.

The campaign objectives are to introduce the BAS service to smaller businesses within the SME market, & to raise awareness of the capabilities of ICAEW Chartered Accountants to provide professional financial advice to help SMEs run their business.

The new website encourages SMEs to make contact with their local ICAEW Chartered Accountant to book in for a free initial consultation to see how they could add value to their growing business.

Pure Media has adopted a regional & national approach to roll out a campaign across radio, press and online. Planned to run over the next two months, the campaign aims to establish the BAS brand as a trusted source of business information and to drive SMEs to utilise the expertise of their local Chartered Accountant. Creative was developed and provided by 23 Red, for more information please take a look at www.businessadviceservice.com.

ITV Upfronts

We went to the annual ITV Upfronts presentation on Wednesday afternoon, where the ITV commercial team and the programme commissioners get together to present their plans for the coming year to clients and media agency folk involved with TV strategy, planning and buying.

Last year it was presented by a couple of Geordie lads (Ant & Dec), introducing and interviewing various stars of programmes running across the ITV channels ... so it was interesting to see how they would approach the theatre and delivery this year.

On arrival to the studio, the Jonathan Ross set was a bit of a giveaway, but a great idea non the less ...utilising one of the more recently signed ITV talents to ask all the right questions of a plethora of ITV actors, presenters, reality TV stars and programme directors alike.


Well edited films showcased the latest programmes and new commissions to look forward to, from Downton Abbey, The Chase, The Jury, TOWIE, the X Factor, long standing soaps Coro and Emmerdale as well as 'one off' productions such as : Titanic... They really did prove ITV is a force to be reckoned with when it comes to offering advertisers access to quality, mainstream, multi interest programming and mass audiences.

Live performances from last years X-Factor runner up Rebecca Ferguson and Pixie Lott topped the whole thing off.

The post presentation drinks were frequented by many of the people who had been interviewed throughout the presentation, but sadly Gary Barlow was only there in the form of a cushion.

Thank You - Royal Parks Half Marathon

I just wanted to extend a massive 'THANK YOU!' to all of Pure Media's Client's and Friends who helped raise a fantastic amount of money for The Great Ormond Street Hospital by sponsoring me to run the Royal Parks Half Marathon last Sunday. The support from everyone made it all really worthwhile.
Luckily the weather on the day had cooled down somewhat from the previous (tropical) weekend, and I was able to complete the 13.1 mile run in 2 hrs and 1 minute - which obviously gives me something to beat next time!

I know the rest of the team here are just chomping at the bit to run a 1/2 marathon of their own, so keep your eyes open for the next Pure Media athletic challenge coming soon!

Caroline.

It's all in the name..

At first I thought this was a SWEET SHOP - and that the shop owner was blissfully unaware the signage company had made an error with the character spacing and the spelling.

Then, I noticed the window display featuring brands such as Nike and Adidas ....No way, surely it wasn't a Sports shop called SWEATSHOP?

A good play on words maybe, but a poor association given the negativity associated with the so called 'Sweat shops' used to mass produce many of these high ticket price items for the Western world.

The added irony being, it is situated next to 'Quids In' a money transfer / cash for gold store.

Online: Transition from Information to Entertainment

The IAB has reported a double-digit year-on-year growth in online ad spend during the first half of 2011. This continued upwards trend is most likely thanks to the rapidly evolving world of Video advertising, as the internet continues its transition from an 'Information' to an 'Entertainment' channel

Online now accounts for 27% of all ad spend, with UK brands already having invested £2.26bn in the first half of 2011 alone. The increased popularity of smartphones, and advent of tablets has created an audience who use the internet as a 'social and entertainment hub' - Making online an entertainment media channel undoubtedly poised to rival traditional broadcast TV

High Quality Heathrow Express Sites!

Further pics from the new ICAEW campaign, these high quality DAP panels at Heathrow Express arrivals look great and are a really good introduction for our international commuter to the busy Heathrow environment.

ICAEW Launch New Brand Campaign

Our client ICAEW (Institute of Chartered Accountants in England & Wales) have launched their new brand campaign in the UK. New creative work developed by 23 Red concentrating on advocating Chartered Accountancy, and in particular, those registered with ICAEW is due to run across the UK, Middle East, South East Asia and Eastern Europe over the Autumn months.

This exciting new direction for the ICAEW is featured in press & on high impact digital sites on the LU and at international airports, targeting Business Decision makers. We are also targeting universities across the land with integrated outdoor & experiential activity promoting the benefits of a career in accounting.

Watch this space over the coming months to see the campaign unfold.