Aside from the mast head on the front cover ...there appears to be no difference between visual or messaging on the outside back cover of the cover wrap that the Metro carried yesterday.
A missed opportunity to use this paper poster space more effectively surely?
Furthermore, the only difference I could spot with visuals, layout and messaging between the inside front and the inside back cover pages were the programme images placed in the screens.
A luxurious waste of expensive media space in my opinion.
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