At first I thought this was a SWEET SHOP - and that the shop owner was blissfully unaware the signage company had made an error with the character spacing and the spelling.
Then, I noticed the window display featuring brands such as Nike and Adidas ....No way, surely it wasn't a Sports shop called SWEATSHOP?
A good play on words maybe, but a poor association given the negativity associated with the so called 'Sweat shops' used to mass produce many of these high ticket price items for the Western world.
The added irony being, it is situated next to 'Quids In' a money transfer / cash for gold store.
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