Our client ICAEW (Institute of Chartered Accountants in England & Wales) launch their new Business Advice Service (BAS) across the UK today. Since the abolition of the government led Business Links service, ICAEW have stepped in, to show it’s support for SME’s with the introduction of the Business Advice Service.
The campaign objectives are to introduce the BAS service to smaller businesses within the SME market, & to raise awareness of the capabilities of ICAEW Chartered Accountants to provide professional financial advice to help SMEs run their business.
The new website encourages SMEs to make contact with their local ICAEW Chartered Accountant to book in for a free initial consultation to see how they could add value to their growing business.
Pure Media has adopted a regional & national approach to roll out a campaign across radio, press and online. Planned to run over the next two months, the campaign aims to establish the BAS brand as a trusted source of business information and to drive SMEs to utilise the expertise of their local Chartered Accountant. Creative was developed and provided by 23 Red, for more information please take a look at www.businessadviceservice.com.
The campaign objectives are to introduce the BAS service to smaller businesses within the SME market, & to raise awareness of the capabilities of ICAEW Chartered Accountants to provide professional financial advice to help SMEs run their business.
The new website encourages SMEs to make contact with their local ICAEW Chartered Accountant to book in for a free initial consultation to see how they could add value to their growing business.
Pure Media has adopted a regional & national approach to roll out a campaign across radio, press and online. Planned to run over the next two months, the campaign aims to establish the BAS brand as a trusted source of business information and to drive SMEs to utilise the expertise of their local Chartered Accountant. Creative was developed and provided by 23 Red, for more information please take a look at www.businessadviceservice.com.
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