We went along to Warwick University yesterday to see the ICAEW student recruitment team in action on campus.
23 Red developed an experiential campaign to run alongside the current worldwide brand campaign, promoting Accountancy and the various careers it can lead to.
The 'Go Anywhere in the World' marquee's have been set up at key universities across the UK (Leeds, Newcastle, Exeter, Bath, Manchester & Birmingham), across the last few weeks to promote ICAEW's ACA professional qualification to university students. We've used Facebook to generate local student interest ahead of the events and interest & engagement have been high levels across the board.
Students are able to find out more about the qualification, the career paths it can lead to, enter competitions, get helpful advice on the next stage of their careers, all while eating some tasty food from around the world!
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