Saw this ad in the Evening Standard last night and it really made me stop and look.
Initial thought – Why would the Metropolitan Police run an ad like that?
What a waste of a whole page – Met Police logo and strap line across the bottom and then very subtle light grey flock wallpaper effect across the rest of the page?
A quizzical look and a slight turn of the page and all was revealed – with a message appearing on the page through the wallpaper effect – as per ad printed on the reverse side
Clever in so many ways.... One of the best press ads I've seen in years.
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