ROOOOOAAAARRRSOME Bus ads!!

We’ve posted previously about some impressive bus advertising but the latest offering from Sky has to be deemed a roaring success.

Utilising an innovative mega “T-Rex” T-Side, Sky has created a highly impactful ad that achieves fantastic stand-out and cuts through the traffic in a crowded marketplace.

Bus advertising offers excellent opportunities for street level advertising targeting urban shoppers and commuters across towns and cities where other outdoor formats are few and far between.

The eye-catching effect of these Roarsome ads makes some of the competitors look distinctly pre-historic, while ensuring that the message is remembered with fun and catchy creative.

#PurePoint

Sky vs. BT Sport

There can be no ignoring the current battle between SKY and BT Sport for Premier League fixtures and we've been following how this war has evolved in the media, especially advertising tactics.

"BT sparked a price war with Sky last month when it launched free live Premier League action to football fans for the first time - if they buy its broadband starting at £10 a month" (The Independent). This came just days after BT launched its excessive £100m+ campaign which bought ubiquity within commuter press.

But now it seems as though Sky isn't going to sit back and let this happen. In today's Metro, ads from both BT and SKY attempt to have a pop at the rival:

The big broadcaster rivalry can only be a good thing for media owners. But in the long-term, will this be just as beneficial for consumers or are we just paying for excessive advertising budgets to fund media spats?

#PurePoint