ROOOOOAAAARRRSOME Bus ads!!

We’ve posted previously about some impressive bus advertising but the latest offering from Sky has to be deemed a roaring success.

Utilising an innovative mega “T-Rex” T-Side, Sky has created a highly impactful ad that achieves fantastic stand-out and cuts through the traffic in a crowded marketplace.

Bus advertising offers excellent opportunities for street level advertising targeting urban shoppers and commuters across towns and cities where other outdoor formats are few and far between.

The eye-catching effect of these Roarsome ads makes some of the competitors look distinctly pre-historic, while ensuring that the message is remembered with fun and catchy creative.

#PurePoint

Spot the difference / Taste the difference

 

 

Ok - slightly tenuous link mixing the old marketing metaphors ...... but the thought sprang to mind when these two buses passed by this morning.

 

Both buses sporting very similar looking creative on T-sides- arguably for the same advertiser / same campaign

 

White out of black CAPITAL font for a headline with image in the T-bar

 

 

T-side A running the headline : WANT MORE TASTE?

 

 

 

 

T-side B running the headline : MAXIMUM TASTE NO SUGAR. UNBELIEVABLE

 

 

 

 

Spot the difference ?? T-side A = Coke Zero & T-side B = Pepsi Max

 

#PurePoint