Sky vs. BT Sport

There can be no ignoring the current battle between SKY and BT Sport for Premier League fixtures and we've been following how this war has evolved in the media, especially advertising tactics.

"BT sparked a price war with Sky last month when it launched free live Premier League action to football fans for the first time - if they buy its broadband starting at £10 a month" (The Independent). This came just days after BT launched its excessive £100m+ campaign which bought ubiquity within commuter press.

But now it seems as though Sky isn't going to sit back and let this happen. In today's Metro, ads from both BT and SKY attempt to have a pop at the rival:

The big broadcaster rivalry can only be a good thing for media owners. But in the long-term, will this be just as beneficial for consumers or are we just paying for excessive advertising budgets to fund media spats?

#PurePoint