In your face..!

After a fairly tumultuous 2014 for cabbies with the now ubiquitous Uber coming to town and shaking up a hornet’s nest of competition, they could be forgiven for quietly hoping that 2015 might offer a bit of a new start and perhaps a return to ‘normalcy’.

Far from this being the case, Goldline Cars, title sponsor and official partner of Leyton Orient FC (of course) is running a fairly punchy and combative advertising campaign – which might not be seen as ‘fair play’.

The self-proclaimed ‘premier Private Hire service in London’ has shoved some bus mega-rears in the faces of the black cab drivers, cleverly using the public transport vehicles to advertise their private transport business where their competitors – and their competitors’ passengers – are very much aware of it..!

ROOOOOAAAARRRSOME Bus ads!!

We’ve posted previously about some impressive bus advertising but the latest offering from Sky has to be deemed a roaring success.

Utilising an innovative mega “T-Rex” T-Side, Sky has created a highly impactful ad that achieves fantastic stand-out and cuts through the traffic in a crowded marketplace.

Bus advertising offers excellent opportunities for street level advertising targeting urban shoppers and commuters across towns and cities where other outdoor formats are few and far between.

The eye-catching effect of these Roarsome ads makes some of the competitors look distinctly pre-historic, while ensuring that the message is remembered with fun and catchy creative.

#PurePoint

The Gruffalo Continues to Crumble

You might have seen our post back in April, remarking the 81 day old ad as ‘past its sell by date’. Well 232 days later, it’s still there, hanging on by its turned out toes, like a wart stuck on the rear of the London bus.

The Gruffalo is promoted as being ‘Live in the West End’ at the Lyric Theatre until 12th Jan.

It’s about time little mouse piped up and inhaled this crumbling OOH ad.