During our weekly meeting, we all decided it would be a great idea to get our own Pure Media office zombie.
Yep, you guessed it. But not just any zombie, a giffgaff zombie from its latest ad campaign and this week's #PureAdOfTheWeek.
The Don't Be Scared campaign kick-started on 5th June with a series of short teaser TV ads showing a rotten foot and a chicken with #DontBeScared written beside them. Following the teasers, giffgaff purchased entire commercial breaks on E4 and a number other channels perfect for targeting its younger audiences.
Why is this in contention for our #PureAdOfTheWeek? Well, giffgaff has done a fantastic job of subverting horror to deliver its messaging; "Not everything unusual is scary". Plus, the mobile network has changed our perception of zombies. They only want to help out!
Congratulations giffgaff. #PureAdOfTheWeek ?? #DontBeScared
No comments:
Post a Comment