#ChooseHappiness

We're loving the latest Coca Cola activity which is encouraging us all to #choose happiness.

With a new suite of crisp, refreshing and uplifting creative executions, coupled with some sporadic sunshine, there is a real sense that Summer is in the air.

As you would expect, Coke has done a great job in broadening the campaign beyond just spot and space advertising (in print, outdoor, TV, online, etc). A survey in Europe gave them some insights on 'happiness' which they have turned into integrated collateral such as infographics - this provides a justification or anchor point in reality for their aspirational messaging.

Some people don't really feel like it's Christmas until they've seen the famous red lorry ad from Coca Cola (and that catchy jingle in the background!). Well maybe Coke has hit upon another seasonal winner with this campaign seeking to encapsulate a feeling of fun and optimism so many people associate with Summer.

Holidays are coming...holidays are coming..!

#PurePoint
#choosehappiness

It's Election Day...

...Vote Pure :) 

Creativi-tea

We spotted some cracking outdoor activity from Fortnum and Mason by The Shard at London Bridge last week - we loved both the concept and the execution.

F&M were looking to attract customers to buy tickets to their newly available, exclusive picnic experiences located at The View from The Shard, but were also offering the opportunity to grab a cup on the way past.

In a creative mix of sales and branding, they had set up the sales cabin in the shape of one of their classic hampers, leaving bypassers in no doubt about which brand it was.

This is a great partnership between an iconic building and a quintessentially British brand synonymous for tea and hampers.

#PurePoint

A Snowman With Spring In His Step

With the April heatwave coming to an end, we were taken by surprise this morning when we saw The Snowman, still "walking in the air", appearing to be the only thing clinging on to the "magical" British winter (though barely!)








Although, on second thought, he really isn't walking in the air... he's been hitching a bus since the 26th November 2014, and can't seem to find his stop!





The perennial family favourite made its appearance at the Peacock theatre, before finishing post-New Year (4th January to be precise).


Yet the Snowman doesn't seem to care, and why should he? "Surfing", "swimming" and "drifting", I'm sure he's feeling quite smug about (almost) sticking around to check out our rare heatwave, almost as if through "sheer theatrical magic".



How Nice.


#Purepoint