Creativi-tea

We spotted some cracking outdoor activity from Fortnum and Mason by The Shard at London Bridge last week - we loved both the concept and the execution.

F&M were looking to attract customers to buy tickets to their newly available, exclusive picnic experiences located at The View from The Shard, but were also offering the opportunity to grab a cup on the way past.

In a creative mix of sales and branding, they had set up the sales cabin in the shape of one of their classic hampers, leaving bypassers in no doubt about which brand it was.

This is a great partnership between an iconic building and a quintessentially British brand synonymous for tea and hampers.

#PurePoint