#ChooseHappiness

We're loving the latest Coca Cola activity which is encouraging us all to #choose happiness.

With a new suite of crisp, refreshing and uplifting creative executions, coupled with some sporadic sunshine, there is a real sense that Summer is in the air.

As you would expect, Coke has done a great job in broadening the campaign beyond just spot and space advertising (in print, outdoor, TV, online, etc). A survey in Europe gave them some insights on 'happiness' which they have turned into integrated collateral such as infographics - this provides a justification or anchor point in reality for their aspirational messaging.

Some people don't really feel like it's Christmas until they've seen the famous red lorry ad from Coca Cola (and that catchy jingle in the background!). Well maybe Coke has hit upon another seasonal winner with this campaign seeking to encapsulate a feeling of fun and optimism so many people associate with Summer.

Holidays are coming...holidays are coming..!

#PurePoint
#choosehappiness