New Year, New Partnership

We are well and truly back in the swing of things here at Pure Towers, Christmas jumpers packed away for another year, talk of ‘gym more and drinking less’ already a distant memory, basically it’s just like we never had a glorious almost two weeks off…oh hang on…that said on closer inspection it appears we may have expanded over the Christmas Break... 

We now have a few more fine sporty looking friendly type people in our office – which can only mean - that the Teamspirit Partnership team have come to join us!

  

Teamspirit Partnerships primarily works with brands to develop affinity and sponsorship strategy and activation, as well as advising on rights management and supporting integration into broader brand communications plans.

Maximising media value and understanding how sponsorship activities and activations can work to best effect is where Pure and Partnerships can offer a point of difference and tangible added value. 

Whether in the sporting arena or indeed the cultural sphere, there is always a perfect partnership potential in the pipeline!  A few success stories from 2014 were the Tennis Sponsorship with Aegon, The Yorkshire Building Society TDF Grand Depart activation or indeed the Friends Life Tour of Britain.  

And we are jolly pleased to welcome them to the third floor. This year, as with every year, offers plenty of exciting opportunities on and off the sporting field for brands to work with and we look forward to collaborating on a few exciting projects in 2015.

Welcome TS Partnerships, now first things first, may we point you in the direction of the kettle.

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John McEnroe knows his score - PT 2

Pure Media Execute the Second Phase of Aegon’s Social Media Initiative Endorsed by John McEnroe

Following the success of the first phase (23.5K video plays in 3 weeks) Pure Media continue to work with Aegon’s Social Media team, driving awareness of their Retiready offering in-line with the launch of the Aegon Tennis Championships yesterday (9^th June). 

This phase promotes the second in a series of viral videos (hosted on YouTube) endorsed by John McEnroe across Facebook and Twitter:

With selected audience targeting based on both psycho and demographics alongside carefully constructed content, the campaign has already achieved over 2,000 “engagements” after only four full days of activity.

The second phase of the campaign is due to finish on 20^th June.

About Retiready: Retiready is a new digital service from Aegon that will help you take control of your retirement planning. If you're new to Retiready, a great place to start is to get your score.

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#Retiready

McEnroe knows his score, do you know yours?

In the run up to the summer of grass court tennis and the Aegon Tennis Championships at The Queen's Club next month, Pure Media's client Aegon continue to maximise their association with the sport and leverage their sponsorship by signing up big hitter and tennis legend John McEnroe,

Promoting Aegon's Retiready offering, he features in a series of videos showing him "moonlighting" as a luckless door-to-door salesman and features some classic McEnroe catchphrases:

The film is designed to be a tongue-in-cheek prompt for those approaching the retirement stage of their career to think about how financially prepared they are for retirement.

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