John McEnroe knows his score - PT 2

Pure Media Execute the Second Phase of Aegon’s Social Media Initiative Endorsed by John McEnroe

Following the success of the first phase (23.5K video plays in 3 weeks) Pure Media continue to work with Aegon’s Social Media team, driving awareness of their Retiready offering in-line with the launch of the Aegon Tennis Championships yesterday (9^th June). 

This phase promotes the second in a series of viral videos (hosted on YouTube) endorsed by John McEnroe across Facebook and Twitter:

With selected audience targeting based on both psycho and demographics alongside carefully constructed content, the campaign has already achieved over 2,000 “engagements” after only four full days of activity.

The second phase of the campaign is due to finish on 20^th June.

About Retiready: Retiready is a new digital service from Aegon that will help you take control of your retirement planning. If you're new to Retiready, a great place to start is to get your score.

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