Cunning brands score with tactical placements

So, the impossible has happened. Something only ever previously seen in the 2031-32 season of Championship Manager has ACTUALLY happened...

After Tottenham's inability to protect a two-goal advantage away at Chelsea last night, Leicester City has won the Premier League. Described by some as the greatest ever achievement in team sport, this is a feel-good story that has dominated today's media - both the news pages as well as the paid-for space so we thought we'd put together a quick round-up...

As we so often see with momentous occasions, a spree of smart, tactical ads follow, all trying to grasp a nano-second of the public's (and especially the Sun readers') attention. 

Walkers Crisps has been consistent in its presence since MoTD lead man Gary Linekar said he would strip to his pants on TV if Leicester won the title. 

Taking out a series of digital billboards last month, they kick-started the 'countdown to kit off' which slowly removed packets of Walkers the closer that LCFC got to the title. 

The grand finale was unleashed as a full page ad in the Sun today. 

A highly muscular and tattooed version of the Leicester native and lifelong fan is seen holding a packet of specially released 'salt and victory' wearing only underwear. 

Sekonda and Virgin Media both made reference to the staggering financial odds that Leicester overcame in the season. 

The latest TV revenue deal is worth in excess of £5 Billion and prior to this season, there was a belief that the monopoly of the elite clubs would never be broken. The Leicester squad cost approx £50m whereas the two Manchester clubs Utd and City are around the £400m mark each.

Sekonda (the LCFC official timing partner) - also running in the Sun - took a cheeky dig at more expensive and possibly more illustrious brands with a neat strap line 'Beware of expensive imitations'.

Virgin, on the other hand, was quicker than a broadband hook-up in its reaction to the news and took - amongst other placements - a bright half-page in Metro, demonstrating that they feel they can offer Sky Sports and BT Sports (who share the Premiership rights) at a highly competitive cost.

Last, but certainly not least, Captain Morgan Spiced Rum (in both the Sun and promoted on Twitter) has made-over its ad to pay homage to Wes Morgan - the Leicester City captain. 

Simple, neat, topical, brilliant.

 

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