JUST DO IT.

This week we've selected Nike's inspirational slogan, 'JUST DO IT.' as the Pure Slogan of The Week.

The Nike brand was founded in 1964 by track and field coach Bill Bowerman and runner Phillip Knight, as Blue Ribbon Sports, until it officially became Nike Inc. in 1971, taking it's name from Nike, the Greek Goddess of Victory.

Today's slogan 'JUST DO IT.' was shockingly inspired by serial killer Gary Gilmore, who fearlessly said "Let's do it" just before he was executed by a firing squad in 1977.

Pure Slogan of The Week "JUST DO IT." 

@Nike #PSoTW #Nike #Slogan #justdoit 

Check out this dude taking his Air Max for a run in the first 'JUST DO IT' TV advert.

Nike's earliest, memorable slogan, 'THERE IS NO FINISH LINE.' quite literally 'pushed boundaries' and paved the way for the advertising aesthetics of Nike today.

 

Cover Wraps ... An expensive load of rubbish?

Despite the creative impact that advertising coverwraps have when attached to the paper, more often than not the bins on mainline commuter stations are littered with them, detatched from the main paper due to 'over inking'.

Today was no exception, with the NatWest ad consigned to the bin (as per the image above on the right), and another for TLC a few weeks ago (as per image above on the left).

 

Taking in to account the fact this is a high ticket item when it comes to media costs - surely the creative team and media agency should be aware of the effect of adding too much solid colour and over inking the covers. It seems to be a very expensive and avoidable mistake.

 

The example above for TESCO is a good example of a cover that survived ultimate consignment to the bin, where as the ones below for Adidas and Nike didn't make it across the finishing line. 

 

  

 

#PurePoint

 

Whose Sponsor is it Anyway?

Following the Sharapova/Evian sporting blunder another supposed brand ambassador who hasn’t quite lived up to expectation is Mario Götze, who completed his £31.5 million transfer from Borussia Dortmund to Bayern Munich today.

Unfortunately, he didn’t really think through his outfit, given that his new employers are sponsored by Adidas and indeed hold a 9% stake in the club.

#PurePoint