Own goal...

So, surprise surprise, all we've been left with is the bitter taste of disappointment and frustration.

Not the failure of the England football team after Costa Rica's scalp of Italy, but the seeming insistence of advertisers to mistime their media placements.

This time it's Head & Shoulders, who have followed up their somewhat tenuous advertising link with Joe Hart by taking a pretty headless fractional ad in the sport section of this morning's Metro. 

It's definitely too little (you can barely see the hashtag it's so small), too late (for Joe to 'make it count')

We also doubt too many readers will use Blippar to 'play with Joe Hart'... Sad times all round.

#PurePoint

Inside Out

Intel has spent a reported £15million on a four and a half year deal to sponsor the INSIDE of the Barcelona football kit! 

At first glance, you'd be forgiven for thinking that they've been hitting the mulled wine a bit too hard, but there is a really clever angle to this - promoting the 'Intel Inside' brand message through the propensity of Spanish footballers to put shirts over their heads when celebrating.

They are under no contractual obligation to lift their shirts or show the logo. This is Intel's first venture into football sponsorship and as part of the deal they will also provide technology to players and coaching staff.

We wait to see if it will be money well spent! #PurePoint