#TBT Creatively compromised?!?

This time last year we scrutinised the Metro for their over-the-top creative ad execution.

A year to date tells a different story…

In 2014 we saw Halifax, Ryan Air and Relish battle for impact and stand out creative.

http://puremediaupdate.blogspot.co.uk/2014/09/creatively-compromised.html

With Halifax ‘relish’ing in a checkerboard placement next to ‘extra’ Zig-Zag for Ryan Air (in the same colour scheme) followed by a runway of Zig-zag creative for new brand Relish, the paper couldn’t have been more overcrowded with creative.

…present day, 2015, The Metro paints a more exciting picture with unconventional creative media.

September 9^th 2015 we open The Metro to split page ad, with the perceptive full page ad turning from a half, three quarter to another full page execution...

The latest Kray’s film, ‘Legend’, starring one of Hollywood’s current A-List actors, Tom Hardy, has taken a prime position in the paper, with multiple executions in the front half and repeated with more smart split creative in the back.

The sheets have been cut into thirds offering 10 different creative messages, almost personifying the pages to express Tom Hardy’s split role in the film.

The pages might be a fiddle to flick through, however we can’t argue the “unmissable” “power” of these “astonishing” ad formats.

#PurePoint #TBT

Meshy Impact

We are fans of the latest Sky Movies campaign currently running on Bus T sides ... The creative synergy of using Wreck-it Ralph bursting out of the modified 'SUPER' T is a simple yet effective way of grabbing the attention of an urban audience (much like the guy in the photo below who should probably be watching where he is going!)

The bespoke format covers up the bottom left window pane with a tightly-woven mesh enabling advertisers to utilise space without the loosing the benefits of a window - which has one slight drawback:

At night the back-lit mesh makes it hard to see the extra impact! Which could mean losing key messages. Especially with creative similar to the below where the message is written on the mesh.

All-in-all, the ad looks great from a distance and is an effective, creative solution for driving the message. 

#PurePoint