We spotted this 48 sheet earlier and it stood out for 2 primary reasons .........
1) It is a perfect example of how to use a 48 sheet poster to great effect; strong brand visual and use of logo with a clear, simple and impactful headline.
2) It was directly opposite a barber's .... Let's hope this is a strategically placed campaign, with posters planned to tactically target men before or during getting a (hair) cut.
#PurePoint
