ITV is the largest commercial TV channel in the UK –
currently celebrating their 60th Anniversary.
Having gone a through a branding overhaul in 2012/2013
they revealed a new logo, and new slogan - ‘’Where Brands Live.’’
Famous for long running soaps such as Coronation Street
& Emmerdale as well as major Entertainment & Drama shows such as X Factor, I’m a Celebrity and Downton Abbey which have acted as huge
contributors to the ITV brand dominating schedules and ratings weekly.
Pure Media made an appearance at the star studded annual
ITV Gala which was held at the London Palladium last night. The Gala was
designed to showcase the ITV brand and programming / investment and developments
for the following year, primarily to thank advertisers for their contribution
and and remind agencies of their desire to act as a primary and forward
thinking advertising platform.
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