Johnnie Walker, the sophisticated scotch brand, has released a follow-up short film to last year's piece, once again directed by Jake Scott and starring Jude Law and Giancarlo Giannini.
This second instalment showcases the refined and traditional Johnnie Walker lifestyle in an adventurous competition between the two men over whether Law's character can drive Giannini's relic of a sports car to Monaco across Italy - with the car as the stake. Law wins the bet and therefore takes the car off Giannini's hands - though in good humour, as per Jude's victory last time around.
Once again the product placement is subtle and smartly woven into the tale, not obvious as a protagonist of any kind - but used convincingly to link the characters from the story's origin to the eventual, celebratory finale.
Jude is cultivating quite a collection!
#GentlemansWager #PurePoint
No comments:
Post a Comment