The famous Adidas slogan was
originally a quote by Muhammad Ali at the peak of his illustrious career at
which point the brand and the quote were officially associated in 1974.
The brand aimed itself at athletes
with the power of emotion in sport at its core – was successfully mirrored by a
man who represented the same principles. The famous ad campaign involving Ali
on a jog, superimposed with other more recent sports celebrities including
Zinedine Zidane, David Beckham and Haile Gebrselassie,
became highly impactful and memorable.
The slogan emotionally
connects the idea of passion with physical activity and remained a powerfully
short and appropriate slogan until 2013 when the it was changed, but most
will always remember Impossible is
Nothing when thinking of this iconic sports brand.
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