Hello Tomorrow

Emirates Airline is currently one of the leading airline operators, based in Dubai. The idea behind the brand and the slogan is to 'unite people, places and cultures to be part of a global story.' The airline has built up a strong brand name, and as a leader in the aviation industry - with 2,400 passenger flights every week to 105 cities worldwide - in 62 countries  - across 6 continents. 

Emirates' most recent TV advertising campaign has the appearance of Hollywood actress Jennifer Aniston. The ad is designed to showcase its class, with the idea that you can now shower on Emirates flights amongst other mile-high luxuries that the airline now offer.

PSoTW

Where Brands Live

ITV is the largest commercial TV channel in the UK – currently celebrating their 60^th Anniversary.

Having gone a through a branding overhaul in 2012/2013 they revealed a new logo, and new slogan - ‘’Where Brands Live.’’

Famous for long running soaps such as Coronation Street & Emmerdale as well as major Entertainment & Drama shows such as X Factor, I’m a Celebrity and Downton Abbey which have acted as huge contributors to the ITV brand dominating schedules and ratings weekly.

Pure Media made an appearance at the star studded annual ITV Gala which was held at the London Palladium last night. The Gala was designed to showcase the ITV brand and programming / investment and developments for the following year, primarily to thank advertisers for their contribution and and remind agencies of their desire to act as a primary and forward thinking advertising platform.

Read here for some latest news hot off the press...

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#ITVGala

Pure Values

Today is #Entrepreneursday ......and given our company values are ....

SOCIAL : CURIOUS : OPEN : RESPONSIBLE : EXPERT : ENTREPRENEURIAL

We thought it was important to acknowledge it.

#AnyIdeaIsAgoodIdea
#PurePoint
#Entrepreneurial

Impossible is Nothing

The famous Adidas slogan was originally a quote by Muhammad Ali at the peak of his illustrious career at which point the brand and the quote were officially associated in 1974. 

The brand aimed itself at athletes with the power of emotion in sport at its core – was successfully mirrored by a man who represented the same principles. The famous ad campaign involving Ali on a jog, superimposed with other more recent sports celebrities including Zinedine Zidane, David Beckham and Haile Gebrselassie, became highly impactful and memorable.  

The slogan emotionally connects the idea of passion with physical activity and remained a powerfully short and appropriate slogan until 2013 when the it was changed, but most will always remember Impossible is Nothing when thinking of this iconic sports brand.

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Pure Media appoints Katy Clarkson as head of planning

Pure Media, the media planning and buying agency part of the Chime Communications Group, has appointed Katy Clarkson to the role of head of planning.

She was previously a client director at Maxus where she led the Associated British Foods group. Clarkson joined the agency in 2009.

She enters a new role at Pure which said it has been created to "bolster the planning offering and to deliver insight-led communications plans".

Clarkson’s remit will include strategic planning, creation and output across Pure. She will report into Tara Marus, the managing director.

Marus said: "We are delighted to have appointed Katy as a senior member of the management team. It is a real coup to get someone of her calibre to help us realise our ambitious growth plans."

Read more at http://www.campaignlive.co.uk/article/pure-media-appoints-katy-clarkson-head-planning/1372742#IVpLy6XD5yGdKBY0.99

Read more at http://www.mediaweek.co.uk/article/pure-media-appoints-katy-clarkson-head-planning/1372742

Read more at http://www.brandrepublic.com/article/pure-media-appoints-katy-clarkson-head-planning/1372742

Another victory sip

Johnnie Walker, the sophisticated scotch brand, has released a follow-up short film to last year's piece, once again directed by Jake Scott and starring Jude Law and Giancarlo Giannini.

This second instalment showcases the refined and traditional Johnnie Walker lifestyle in an adventurous competition between the two men over whether Law's character can drive Giannini's relic of a sports car to Monaco across Italy - with the car as the stake.  Law wins the bet and therefore takes the car off Giannini's hands - though in good humour, as per Jude's victory last time around.

Once again the product placement is subtle and smartly woven into the tale, not obvious as a protagonist of any kind - but used convincingly to link the characters from the story's origin to the eventual, celebratory finale.

Jude is cultivating quite a collection!

#GentlemansWager #PurePoint

Show someone they're loved this Christmas

Of course this weeks Pure Slogan of The Week had to be the highly anticipated "Show someone they're loved this Christmas" from John Lewis' 2015 Christmas ad #ManOnTheMoon.

http://www.ageuk.org.uk/

#PSoTW