This week the Pure Slogan of The Week we have selected is "Think Different" from Apple
This brand is so much about style, design and technological innovation - there is no doubt that every step of the way all of Apple's 10,000 or so employees across a variety of disciplines think differently.
Apple's infamous "bitten apple" logo was introduced in 1976 and has evolved over time (as above), however, it was not the first logo the company had, which as per the logo on the left, included Newton sitting under an apple tree.#PSoTW
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