Melts in Your Mouth!

Our Pure Slogan of The Week is the M&M's 'Melts in your mouth, not in your hand'.

M&M's was founded in 1941 by Forrest Mars Sr., son of Mars founder Frank C. Mars. 
Forrest Mars Sr. collaborated with Bruce Murrie, son of Hershey's president William Murrie, to create a "hard shelled candy chocolate".

While the slogan 'Melts in your mouth, not in your hand' is not the most memorable one, it has attracted the affection of consumers, considering its historic value, but also the aspirations behind M&M's.

Check out this old school ad from 1981 called "All Hands Love M&M's" which features their 'Plain Chocolate Candies'

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