JUST DO IT.

This week we've selected Nike's inspirational slogan, 'JUST DO IT.' as the Pure Slogan of The Week.

The Nike brand was founded in 1964 by track and field coach Bill Bowerman and runner Phillip Knight, as Blue Ribbon Sports, until it officially became Nike Inc. in 1971, taking it's name from Nike, the Greek Goddess of Victory.

Today's slogan 'JUST DO IT.' was shockingly inspired by serial killer Gary Gilmore, who fearlessly said "Let's do it" just before he was executed by a firing squad in 1977.

Pure Slogan of The Week "JUST DO IT." 

@Nike #PSoTW #Nike #Slogan #justdoit 

Check out this dude taking his Air Max for a run in the first 'JUST DO IT' TV advert.

Nike's earliest, memorable slogan, 'THERE IS NO FINISH LINE.' quite literally 'pushed boundaries' and paved the way for the advertising aesthetics of Nike today.

 

We're Lovin' It ...

This week we selected the McDonalds Slogan "i'm lovin' it" as our 'Pure Slogan of The Week'.

It's the longest running tagline used by the burger chain (otherwise known as the Trademark Golden Arches),  having been introduced to global advertising back in 2003.

In fact, looking back at one of the earliest ad campaigns that ran in the early 1960's - they used simple and highly effective directional campaign messaging telling people to "look for the golden arches"

#PSoTW

Happy Fathers Day ...

... to all our inspirational dads  :)

 

 

#PureHeroes #InspirationalRoleModels

Aldi Hammered by "Aldi Shmaldi" Tactical Bargain Booze Campaign

Bargain Booze has fed Aldi a sip of its own cocktail - direct and competitive tactical messaging with a favourable spin.

The boozer ran full page ads in The Sun, Liverpool Echo and Manchester Evening News today and will also be pouring activity throughout London, utilising billboards and telephone booths.

We love a challenger, but lets hope Bargain Booze haven't shot themselves in the foot.

#AldiShmaldi #PurePoint

It's finger lickin' good!

To celebrate all the brilliant advertising slogans over the years we are introducing 'Pure Slogan of The Week', kicking off with that all time favourite KFC tag.

Pure Slogan of The Week @KFC_UKI #KFC #ItsFingerLickinGood #99pVIP #Lunch #PSoTW

Sticking to good Twitter protocol

Last week we wrote a blog piece and tweeted about the Posterscope site under London Bridge that had become a bit unstuck for Nestle

Primesight responded the following day with a light hearted and receptive tweet to acknowledge the issue - demonstrating how easy it is to manage the situation accordingly.

#PurePoint

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Good Food, Good Life, Bad poster site

Here is a sorry example we spotted under London Bridge of how traditional large format paper poster sites can look toe curlingly shabby ... with the creative execution unintentionally designed to amplify the paper peeling inevitability of this over posted site.

#PurePoint