We're Lovin' It ...

This week we selected the McDonalds Slogan "i'm lovin' it" as our 'Pure Slogan of The Week'.

It's the longest running tagline used by the burger chain (otherwise known as the Trademark Golden Arches),  having been introduced to global advertising back in 2003.

In fact, looking back at one of the earliest ad campaigns that ran in the early 1960's - they used simple and highly effective directional campaign messaging telling people to "look for the golden arches"

#PSoTW