On 23rd of March we made a #PurePoint, commenting on the strong brand visuals and strategic placement (opposite a barbers) of Stella Artois’ 48 sheet ‘Make the cut’.
4 days later Innis & Gunn issued a short back and sides for the Belgian brand, slamming Stella Artois for being pretentious with a pretty hairy response, ‘Cut Le Crap. Drink Scottish’, followed by this blasé tweet “Sorry to the Belgian neighbours. #DrinkScottish”.
To be honest, we can’t be sure if this is a real billboard or foul-mouthed wizardry, either way somebody needs to book themselves in for a clean shave (and get to their mouth washed out) after this cut-throat media placement.
In the meantime, check out these hilariously atrocious hair salon puns...
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