Go Anywhere in the World...or Warwick anyway!

We went along to Warwick University yesterday to see the ICAEW student recruitment team in action on campus.

23 Red developed an experiential campaign to run alongside the current worldwide brand campaign, promoting Accountancy and the various careers it can lead to.

The 'Go Anywhere in the World' marquee's have been set up at key universities across the UK (Leeds, Newcastle, Exeter, Bath, Manchester & Birmingham), across the last few weeks to promote ICAEW's ACA professional qualification to university students. We've used Facebook to generate local student interest ahead of the events and interest & engagement have been high levels across the board.

Students are able to find out more about the qualification, the career paths it can lead to, enter competitions, get helpful advice on the next stage of their careers, all while eating some tasty food from around the world!

Part of a bet or genuine mistake?

We have all come to to know what a Tesco ad looks like, however - this week I stumbled across the a slightly different ad...


It might not be too easy to see in this picture - but this is an ad at Mottingham station that has been posted this week. The ad has been posted back to front with the image clearly the wrong way round.

Will Tesco ever know this is the wrong way round? Unlikely...

Will the media owner inform them of the mistake (or joke/bet) and offer compensation?

ICAEW Launch Business Advice Service

Our client ICAEW (Institute of Chartered Accountants in England & Wales) launch their new Business Advice Service (BAS) across the UK today. Since the abolition of the government led Business Links service, ICAEW have stepped in, to show it’s support for SME’s with the introduction of the Business Advice Service.

The campaign objectives are to introduce the BAS service to smaller businesses within the SME market, & to raise awareness of the capabilities of ICAEW Chartered Accountants to provide professional financial advice to help SMEs run their business.

The new website encourages SMEs to make contact with their local ICAEW Chartered Accountant to book in for a free initial consultation to see how they could add value to their growing business.

Pure Media has adopted a regional & national approach to roll out a campaign across radio, press and online. Planned to run over the next two months, the campaign aims to establish the BAS brand as a trusted source of business information and to drive SMEs to utilise the expertise of their local Chartered Accountant. Creative was developed and provided by 23 Red, for more information please take a look at www.businessadviceservice.com.

ITV Upfronts

We went to the annual ITV Upfronts presentation on Wednesday afternoon, where the ITV commercial team and the programme commissioners get together to present their plans for the coming year to clients and media agency folk involved with TV strategy, planning and buying.

Last year it was presented by a couple of Geordie lads (Ant & Dec), introducing and interviewing various stars of programmes running across the ITV channels ... so it was interesting to see how they would approach the theatre and delivery this year.

On arrival to the studio, the Jonathan Ross set was a bit of a giveaway, but a great idea non the less ...utilising one of the more recently signed ITV talents to ask all the right questions of a plethora of ITV actors, presenters, reality TV stars and programme directors alike.


Well edited films showcased the latest programmes and new commissions to look forward to, from Downton Abbey, The Chase, The Jury, TOWIE, the X Factor, long standing soaps Coro and Emmerdale as well as 'one off' productions such as : Titanic... They really did prove ITV is a force to be reckoned with when it comes to offering advertisers access to quality, mainstream, multi interest programming and mass audiences.

Live performances from last years X-Factor runner up Rebecca Ferguson and Pixie Lott topped the whole thing off.

The post presentation drinks were frequented by many of the people who had been interviewed throughout the presentation, but sadly Gary Barlow was only there in the form of a cushion.

Thank You - Royal Parks Half Marathon

I just wanted to extend a massive 'THANK YOU!' to all of Pure Media's Client's and Friends who helped raise a fantastic amount of money for The Great Ormond Street Hospital by sponsoring me to run the Royal Parks Half Marathon last Sunday. The support from everyone made it all really worthwhile.
Luckily the weather on the day had cooled down somewhat from the previous (tropical) weekend, and I was able to complete the 13.1 mile run in 2 hrs and 1 minute - which obviously gives me something to beat next time!

I know the rest of the team here are just chomping at the bit to run a 1/2 marathon of their own, so keep your eyes open for the next Pure Media athletic challenge coming soon!

Caroline.

It's all in the name..

At first I thought this was a SWEET SHOP - and that the shop owner was blissfully unaware the signage company had made an error with the character spacing and the spelling.

Then, I noticed the window display featuring brands such as Nike and Adidas ....No way, surely it wasn't a Sports shop called SWEATSHOP?

A good play on words maybe, but a poor association given the negativity associated with the so called 'Sweat shops' used to mass produce many of these high ticket price items for the Western world.

The added irony being, it is situated next to 'Quids In' a money transfer / cash for gold store.

Online: Transition from Information to Entertainment

The IAB has reported a double-digit year-on-year growth in online ad spend during the first half of 2011. This continued upwards trend is most likely thanks to the rapidly evolving world of Video advertising, as the internet continues its transition from an 'Information' to an 'Entertainment' channel

Online now accounts for 27% of all ad spend, with UK brands already having invested £2.26bn in the first half of 2011 alone. The increased popularity of smartphones, and advent of tablets has created an audience who use the internet as a 'social and entertainment hub' - Making online an entertainment media channel undoubtedly poised to rival traditional broadcast TV