MACMILLAN support

We joined in today and had a do at work at 11am this morning to be part of the Macmillan World record largest Coffee morning. We raised over £340 for the charity... Thanks to everyone for organising, baking lovely cakes etc. and participating as well as those who donated raffle prizes too. All for a fantastic cause.

AWARDS

Fresh Awards get announced next week - let's hope our nominations are winning entries.... they should be!!

Good News!

We have been very busy lately - working on loads of really diverse things... won another new piece of business this week, which we will be able to annouce soon. Makes it all worthwhile.

Blog Optimisation test....

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Flexible & Effective Media Buying...

.......We've just proved we can deliver again ...booking a National and Regional TV campaign just 15 days before it went on air. Due to our agency size and set up we can often implement a flexible non compromise approach as we are not restricted by annual share deals. As a result, we actioned this campaign without effecting quality, or incurring penalties.

http://www.marketingmagazine.co.uk/news/928584/New-Football-Pools-kicks-off-season-Tim-Lovejoy/

Award Nominations

More good news - we have been nominated for the two Fresh Media award entries we submitted on behalf of our client : NHS East Lancashire PCT.

Both campaigns had pre and post research conducted and achieved fantastic levels of prompted (60%+) and

unprecedented levels of un-prompted awareness (18%+).

Winners will be announced at the end of the month - we'll keep you posted.

Successful Re-pitch

Another very interesting and busy week at Pure Media, planning for Autumn/Winter campaigns as well as finalising implementational detail for campaigns going live next week.

We had some very good news mid week... we retained the Upper Deck account following a re-pitch conducted by the client to ensure they had the right strategy and media partner for the new direction of Upper Deck's business.

Thankfully we were able to illustrate this and are now busy planning 5 x national campaigns across kids TV for products in their portfolio such as, Huntik, Spongi, Crazy Soundz, 5D's Yu Gi Oh! and Dinosaur King.

      

                  

Topical genius : MATT for the Telegraph : Sat 8th August

Facebook loses its cool

Social networking sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people logging on to them in ever larger numbers, according to Ofcom, the communications regulator.

The phenomenon has "begun to mature", Ofcom has found, with the number of 35 to 54-year-olds accessing such sites jumping by 25 per cent in the last year alone.
But there are hints that as the sites are being adopted by middle-aged parents, they are no longer considered cool by their children who are starting to lose interest. "Young people are saying, 'Now that Mum and Dad are on Facebook, do I really want to be?"

They have probably found a new form of communication, but we don't know what it is yet.

FACELESS.com ??

Latest TGI Online Activity Report

Research FocusOnline activities (downloading content)
MediaTel NewsLine, 23.07.2009

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.
Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that three-quarters of internet users send and receive email, half use the internet for general research and 30% use it to bank or otherwise look after their finances. The fourth most popular online activity is social networking (eg Facebook, MySpace, Bebo) with a penetration of 28% of internet users - just under 11 million people.

I'm an addict..........

Such a simple search site to get a quick 'free' snapshot about who is saying what about brands and topics across the web .... check it out http://addictomatic.com/

Get on with some work!!

http://www.internetretailing.net/news/one-third-of-online-purchases-made-from-work

Clinical Trial Advertising

Great news today! Our Pan European clinical trial campaign has over performed and will be extended in to the autumn. Results are confidential, but to date we have used a mix of local and regional press and radio in 6 European countries to deliver fantastic response levels. 

Video Streaming

The use of video streaming on News websites is now standard practice and site users expect to watch filmed stories and interviews on breaking news. So the demand for video content is understandably high. A service called The NewsMarket.com is providing downloadable videos to 'media outlets' by storing video files, stock shots and stories on their server. These are searchable on their site, plus they send out regular news updates which are emailed to subscribers around the world. The subscribers are 25,000 of the worlds most influential media owners.
Contact us for more information

The Gartner Hype Curve

http://en.wikipedia.org/wiki/Hype_cycle

Grant Thornton - Innovation Blog

It's always exciting to see a client make the most of a good idea. Last year Grant Thornton asked us for 'big' ideas on extending their brand. We set up a series of meetings with media owners to discuss routes that would project Grant Thornton's experience working with both medium and large businesses. The Economist and EIU presented a project on Innovation. Ten months later they have a White Paper written called Innovation Island, conducted a series of presentations around the country and created a Blog. http://www.grant-thornton.co.uk/thinking/innovation/

Our involvement was as a catalyst for ideas and partnerships but it's very satisfying to see the client make the most of these opportunities.

9 Interesting Facts About Twitter - posted by Authority SEO

http://www.authorityseo.com/2009/07/06/9-interesting-facts-about-twitter/

Business Press Success

Our work for a client of ours in the IFA marketplace has been working really well. They have been receiving new business calls from potential clients due to the increased activity in their market.
The campaign co-ordinates across print, online and PR, with Pure Media taking a central role in integrating the content appearing in the trade press and establishing good response from online media.

Media Owner Initiatives

The downturn has put massive pressure on media owners to find income from different routes. They are trying not to reduce margins so paginations are decreasing and 'editorial' options are opening up. Some of the largest financial publishers are looking towards their editorial departments to expand their commercial offerings for the first time.
We have received an increased number of proposals for financing special reports and initiating new editorial themes. These have to be selected with great care.
Also we have noticed publishing groups integrating their different sites to provide a single larger audience. We need to be watchful that this 'audience merging' makes sense for the task in hand.

Website Measurement

We have been involved in the launch of a global finance web site and the time has come to decide on the measurement of the site - and it's obvious that we have to decide what to measure. The objective of the site is to provide the ultimate resource in financial information, which is quite a claim. So we need to fully understand traffic on the site and the journey of those going to it. It would also be good to know what people are saying about the site - both positive and negative.

We have broken the task into three parts:
1) Onsite, Web analytics from web site
2) Offsite to Onsite, Web analytics from adserving & media partners
3) Offsite, Audits, Social Media Monitoring, Panels

The complexity and cost of these routes are varied and how they fulfill the clients brief has produced fascinating results. Please talk to us for a fuller conversation.