Time is precious

Nike is an iconic brand with over 50 years in the game; products such as “Air Jordans” that are both cultural and historical icons; a tagline "Just do it" which is arguably one of the best born out of the 20th century, a logo that is recognisable to a three year old; a top competitor on the worldwide stage of sports; a favourite in the world of advertising. What more can we say. Nike is Nike.

Nike is an iconic brand with over 50 years in the game; products such as “Air Jordans” that are both cultural and historical icons; a tagline "Just do it" which is arguably one of the best born out of the 20th century, a logo that is recognisable to a three year old; a top competitor on the worldwide stage of sports; a favourite in the world of advertising. What more can we say. Nike is Nike.

This year’s “Time is Precious” commercial is certainly one that you can imagine will be reposted to blogs and Facebook accounts millions of times over. It’s the simplicity of the ad that stands out, but more than anything, it’s the humour - the ad is simple and hilarious for most of us, as we can all see ourselves in its bizarre descriptions.

The commercial begins with a statement telling us it will only last a minute, nothing compared to the 32 years of our lives we statistically spend glued to our screens. Doesn’t sound too bad, only a minute, right? At this point, we are expecting to be blasted with an array of beautiful images and loud exciting music as with most of Nike’s commercials. Think again, could you have ever imagined a Nike commercial using a black screen with a couple of white words showing in the centre of it?

The commercial reminds us of our daily habits, watching, liking, swiping, commenting, following, swiping, adding, posting, reposting, swiping again, sharing, liking, swiping again, and so on. The references are excellent and specific. From ‘liking’ someone’s café macchiato, to watching vloggers opening boxes or a year’s worth of shows in an evening to deciding whether a picture is a labradoodle or a fried chicken… just some of the hilarious examples of things we all do.

The conclusion is… “Are we running today?” How guilty do we feel about being reminded how many years of our lives we spend clicking away, and then being asked if we would like the option of jogging. Brilliant! All in all, this ad is a win/win whichever way you look at it. Who wouldn’t want to go for a run after all that swiping? The truth is, Nike doesn’t really need a multi-million dollar commercial showing us how beautiful, practical, stylish and advanced its products are, we already know this!

So this Christmas when you are sitting around clicking, swiping, liking and reposting pictures of Chihuahuas dressed in Santa hats, maybe you will think twice. Start the New Year knowing you WILL fulfil your New Year’s resolution!

#Nike

#Justdoit

#TimeIsPrecious

#NewYearsResolutions

"See Impossible"

It’s the time of year when we want to make films and take photos of our special moments, festive events and family gatherings, and a time to spoil the people who love capturing these moments which will come with a whole new year ahead. All you need is Canon!

Since the 1930s, Canon has been at the cutting edge of technology. Their official slogan “See impossible” effectively summarises the brand’s promise to design digital imaging solutions which fulfil increasingly complex and diverse consumer needs.

In 2014, Canon launched a stunning commercial, which was part of its ‘No one sees it like you’ campaign. This commercial comprises of an array of extreme close up shots of eyes of all shapes and colours, from all corners of the globe. However, it is not the colour or shape of the eyes that draws us in, but the emotion we see in each of the eyes as they appear in front of us on the screen. The story accompanying each image definitely reinforces what we are seeing, with each precise moment showing a different and accurate emotion with just one look. Whether it be fame, as she looks up at a crowd with her long eyelashes – excitement and pride in her eyes, or trust as he looks up at someone for guidance and security, or perhaps freedom as he looks on with excitement as we see the shadow of a surfer in his pupil.

Not only has Canon managed to attract people with a truly cinematic short film, but the iconic brand has also managed to show us what one is capable of achieving with a Canon camera, one of its quality lenses, and a bit of imagination. This commercial is able to appeal to all people whether young, old, introverted, extroverted, happy or melancholic; there is something for everyone in this emotionally driven campaign. An ad like this can enable any photographer or filmmaker to dream of what is possible with their Canon!

#PSoTW

#Canon

#SeeImpossible

#CanonExperience

“Better sound through research”

It sometimes feels as though buying Christmas presents gets harder every year, but recently technology has become a convenient way to find a cool, fun present that you know the recipient will enjoy.

Bose has recognised this and taken full advantage, with their styling and innovation helping to propel them from premium home speaker systems to one of the most popular and accessible tech brands to buy.

Bose’s slogan “Better sound through research” originates from the technological principles upon which the company was founded.

To get this across to a mass market, they have focused on the feelings we have when we listen to music we like. Their ads therefore combine both scientific and music-loving aspects, to connect the customer emotionally with technology.

In certain respects, the slogan relates to the process a customer goes through, in that we - the consumers – undertake research and gather information relating to prices and reviews to make our decisions.

Their most recent ad ‘Get Closer’ depicts a woman dancing her way through the iconic streets of London, without a person, pigeon or vehicle in sight. The catchy sound track and some sharp moves help us understand her love and connection with music, before revealing that she was in fact lost in her own world, dancing with hundreds of people around her.

Last year Bose used humour in their ad showing viewers the emotional connection between a teenage girl and boy, and as they lean in for the kiss, the eavesdropping dad from the other room changes the speaker to play children’s music from a device.

Not only did this bring a giggle to the viewer, it demonstrated what the Bose speaker could do, rather than tell us, in using relevant situations of life and the scientific aspect of being able to control the sound system from another room on another device.

#PSoTW

#Music

#BOSE