Friday, November 04, 2016
"The Tale of Thomas Burberry”
Sparkly festive window displays in high streets, mince pies in the oven and Gingerbread Latte frothing out of Starbucks can only mean one thing – Christmas is coming. With 50 days left until Christmas (not that we’re counting!) brands have started launching their Christmas campaigns getting us into a festive mood.
One of the first brands to start the Christmas countdown is Burberry, kicking off with a star studded campaign. This year’s campaign celebrates the brand’s heritage - something that Burberry can be proud of as its history goes back as long as 160 years. The 3-minute film tells a cinematic story of the brand founder Thomas Burberry - pioneer, inventor, innovator, and the man behind the iconic trench coat. The video features many stars including Siena Miller, Lily James and Domnhall Gleeson who plays a leading role.
The brand has also teamed up with Harrods to tell “A very British Fairy Tale” through window displays featuring wintery, snow covered scenes with flying cars and secret passageways. Visitors can interact with the display and experiment with lighting and music using touch and motion sensors.
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