This week saw the unveiling of the much-anticipated big hitting Christmas TV
ads...and once again people curled up on their sofas were eagerly awaiting their
first glimpse of this year’s John Lewis ad – and it wasn't a disappointment.
We can all relate to opening the first present on the (hopefully)
wintery Christmas morning; that tingling excitement as you tear apart
the wrapping paper …. But perhaps nothing encapsulates Christmas more than
watching children’s eyes light up when they see theirs.
The John Lewis ads in recent years have focused on that perennial issue of finding the perfect gift for loved ones, whereas this year John Lewis seeks to simply (and comically) demonstrate a product - with a loving father assembling a
trampoline in the snow for his child to wake up to on Christmas morning.
Once assembled and when all is clear, two foxes
enter the trampoline, soon being joined by a
badger, hedgehog and squirrel coming together to enjoy the discovery of the trampoline, much to the discomfort of Buster the Boxer, who whines and watches
on longingly through the window of the house.
The idea of animals bouncing around recklessly on the new gift meant for a little girl on Christmas morning doesn't sound very appealing (or hygeinic), but the idea being that everyone comes together at Christmas, and there are gifts that everyone will love, warms our hearts, as well as benefits JL's charity partner - the Wildlife Trust.
The idea of animals bouncing around recklessly on the new gift meant for a little girl on Christmas morning doesn't sound very appealing (or hygeinic), but the idea being that everyone comes together at Christmas, and there are gifts that everyone will love, warms our hearts, as well as benefits JL's charity partner - the Wildlife Trust.
So, when the morning comes and the animals are out of sight, it’s that glorious moment of reveal as the little girl
runs through the open door into the garden,
sprinting out with a spring in her step and the sparkle of joy in her eyes. … but before she can even reach half way there, Buster has jumped in the
trampoline bouncing emphatically, catching up on the fun he missed out on the previous night,
whilst everyone else watches in shock.
From the Man on the Moon last year, Monty the Penguin before that, the
art of surprise has certainly entertained everyone, and leaves us wanting the 43 days to go a little bit faster!
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