SONY. BE MOVED

Black Friday originated in America in the 1920s and has recently become one of the biggest retail spending days in the UK. Love it or hate it, it’s hard to ignore it and all the ads offering deals that are difficult to resist.

Some people even go as far as to get over excited about these flash sales and cause fights, chaos and mayhem across retailers.

 

Home electronics is the category of products that gets extremely popular on Black Friday. Sony is a brand that prides itself for market leading consumer electronics. Their slogan ‘BE MOVED’ communicates the brand’s passion for artistry and commitment to engineering that delivers “WOW” and moves people emotionally. It reinforces SONY’s unique position as more than a technology company. Sony is a group of engineers, musicians, directors, actors and artists together working as one to make the impossible, possible.

Many of us can still remember one of the best known SONY ads for the BRAVIA TV- an ad featuring colourful balls bouncing down the street. At the time, this ad definitely stood out from the crowd of other electronics ads that were merely highlighting technological features of the products.

The latest Sony Bravia ad released earlier this year features 4,000 white balloons bursting with multicoloured glitter (1,500 kg of glitter was used!) to show off the television's prowess. These colourful and glittery visuals supported by ‘True Colours’ song cover by Tom Odell celebrate SONY promise to connect passion for artistry with commitment to engineering and move people emotionally. 

Are you feeling moved by SONY?

 

#PSoTW

#Sony

#SonyBravia

#BeMoved

“Make the World Sparkle”

Thinking about gifts as Christmas approaches? Aren’t we all! Whether it be for your close friend or a relative, anything that arrives in a little turquoise blue box is always going to be cherished for years to come.

Taking us back to those moments in our lives when Christmas was truly the most magical moment of the year, the latest commercial from Tiffany’s will have you daydreaming of cherished memories.

Beginning with its emotive music and glittery snowflakes, the ad takes you to a snow-coated New York avenue and a divine interior with signature ‘light medium robin egg blue’ Tiffany’s gift boxes falling from the heavens above. If there could be a perfect Christmas this year, it would be one in a Tiffany’s world.

Shot in black and white the commercial starts off with a magical and traditional New York culture inspired feel, and transitions into a spectacular fast-paced edit of little turquoise blue gift boxes, an adorable little blonde-haired boy catching them as well as the gorgeous Elle Fanning dancing among a concoction of snowflake-like lights… And let’s not forget the fast cuts of the immaculate jewellery. Glitter, snowflakes and everything that shines! How could anyone not want a little bit of Tiffany’s paradise delivered on Christmas morning?

Thanks to the cinematic vision and beauty brought to us by Tiffany, that magical time of year that can sometimes seem lost as one grows older has returned in the form of a beautiful marketing campaign. With just a little over a month left before the bells start ringing on Christmas morning, the iconic brand, celebrating its 180^th birthday this year, has again proven to us why it remains one of the most precious brands of all time.

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#TiffanyAndCo

#ATiffanyHoliday

Gifts that everyone will love

This week saw the unveiling of the much-anticipated big hitting Christmas TV ads...and once again people curled up on their sofas were eagerly awaiting their first glimpse of this year’s John Lewis ad – and it wasn't a disappointment.

43 days to go! Yes 43! There's just something about watching people opening presents on Christmas day that just gets you in the mood to decorate the tree a bit early!

We can all relate to opening the first present on the (hopefully) wintery Christmas morning; that tingling excitement as you tear apart the wrapping paper …. But perhaps nothing encapsulates Christmas more than watching children’s eyes light up when they see theirs.

The John Lewis ads in recent years have focused on that perennial issue of finding the perfect gift for loved ones, whereas this year John Lewis seeks to simply (and comically) demonstrate a product - with a loving father assembling a trampoline in the snow for his child to wake up to on Christmas morning. 

Once assembled and when all is clear, two foxes enter the trampoline, soon being joined by a badger, hedgehog and squirrel coming together to enjoy the discovery of the trampoline, much to the discomfort of Buster the Boxer, who whines and watches on longingly through the window of the house. 

The idea of animals bouncing around recklessly on the new gift meant for a little girl on Christmas morning doesn't sound very appealing (or hygeinic), but the idea being that everyone comes together at Christmas, and there are gifts that everyone will love, warms our hearts, as well as benefits JL's charity partner - the Wildlife Trust.

So, when the morning comes and the animals are out of sight, it’s that glorious moment of reveal as the little girl runs through the open door into the garden, sprinting out with a spring in her step and the sparkle of joy in her eyes. … but before she can even reach half way there, Buster has jumped in the trampoline bouncing emphatically, catching up on the fun he missed out on the previous night, whilst everyone else watches in shock.

From the Man on the Moon last year, Monty the Penguin before that, the art of surprise has certainly entertained everyone, and leaves us wanting the 43 days to go a little bit faster!

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#JohnLewisChristmasAd
#WildlifeTrust

#BusterTheBoxer

"The Tale of Thomas Burberry”

Sparkly festive window displays in high streets, mince pies in the oven and Gingerbread Latte frothing out of Starbucks can only mean one thing – Christmas is coming. With 50 days left until Christmas (not that we’re counting!) brands have started launching their Christmas campaigns getting us into a festive mood.

One of the first brands to start the Christmas countdown is Burberry, kicking off with a star studded campaign. This year’s campaign celebrates the brand’s heritage - something that Burberry can be proud of as its history goes back as long as 160 years. The 3-minute film tells a cinematic story of the brand founder Thomas Burberry - pioneer, inventor, innovator, and the man behind the iconic trench coat. The video features many stars including Siena Miller, Lily James and Domnhall Gleeson who plays a leading role.

The brand has also teamed up with Harrods to tell “A very British Fairy Tale” through window displays featuring wintery, snow covered scenes with flying cars and secret passageways. Visitors can interact with the display and experiment with lighting and music using touch and motion sensors.

Are you starting to feel a little bit Christmassy yet?

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#Burberry