This week’s Pure Slogan of the Week is Specsavers’
“Should’ve gone to Specsavers”.
“Should’ve gone to Specsavers” slogan was launched in
2002 by their in-house creative agency. Their ads have a humorous approach,
often portraying members of the public with unattractive glasses or in
outlandish situations due to bad eyesight before advising them that they
“Should’ve gone to Specsavers”.
One of the great things about their campaign is that it
has evolved with the times; thanks to their “shgts” hashtag that allows Twitter
users to post their own “Should’ve gone to Specsavers”, inspired photos and
tweets.
We love the Specsavers campaign
because it does what all great marketing strategies should do, it creates
something that is memorable through humour while still maintaining a solid
brand identity. The message of what they’re promoting never gets lost or
distorted despite how eccentric their adverts can get, and to top it all off, customers can engage in the campaign by upload their own funny stories.
3 comments:
Sexy and I know it! #PSoTW
For those regretful moments when you realize you "Should've gone to Specsavers," there's Specsavers Reglaze to rescue your eyewear woes! Join the humorous trend with #shgts and share your own funny experiences, keeping the spirit of the campaign alive and kicking! With Specsavers' clever blend of humor and brand identity, their marketing strategy remains both memorable and engaging for customers.
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