"Unbelievable"

 

Ok, so the Pepsi Max bus T-side creative is a tad basic, and relatively non-distinct given the almost identical look and feel of the ad to the Coke Zero one currently running as commented on last week .... but the use of the 'Unbelievable' proposition really does play out in the 3-d interactive 6 sheet panel they are currently running at a bus stop on Oxford Street.

Rigged up with smart technology and a digital camera facing up the street behind the panel, real-time moving images of tigers prowling the street, stomping robots and curly tentacled squids can be seen along side unknowing pedestrians.

Truly engaging, interactive and impactful .....  'Unbelievable' indeed ... see video below

 

 

#PureAdOfTheWeek

Spot the difference / Taste the difference

 

 

Ok - slightly tenuous link mixing the old marketing metaphors ...... but the thought sprang to mind when these two buses passed by this morning.

 

Both buses sporting very similar looking creative on T-sides- arguably for the same advertiser / same campaign

 

White out of black CAPITAL font for a headline with image in the T-bar

 

 

T-side A running the headline : WANT MORE TASTE?

 

 

 

 

T-side B running the headline : MAXIMUM TASTE NO SUGAR. UNBELIEVABLE

 

 

 

 

Spot the difference ?? T-side A = Coke Zero & T-side B = Pepsi Max

 

#PurePoint

 

Remember, remember Movember happens in November

The perils of over-exposure?

Additional time and/or space is usually seen as a bonus in media – ‘free’ space achieved due to campaign overshow and exposure to extra sets of eyeballs seeing ads can only be a good thing, right?

Not always... Consider these Movember messages that were snapped on a train side last night (March 7th).

Movember is a hugely popular ‘event’ and really makes the most of raising awareness of its core proposition with some catchy creative and smart executions.  However, the tips are definitely starting to droop on this pomade-stiffened train placement. 

The concept is to make Movember / November synonymous with ‘tache time’ so seeing this message still chugging around in March is slightly confusing in our opinion.