Remember, remember Movember happens in November

The perils of over-exposure?

Additional time and/or space is usually seen as a bonus in media – ‘free’ space achieved due to campaign overshow and exposure to extra sets of eyeballs seeing ads can only be a good thing, right?

Not always... Consider these Movember messages that were snapped on a train side last night (March 7th).

Movember is a hugely popular ‘event’ and really makes the most of raising awareness of its core proposition with some catchy creative and smart executions.  However, the tips are definitely starting to droop on this pomade-stiffened train placement. 

The concept is to make Movember / November synonymous with ‘tache time’ so seeing this message still chugging around in March is slightly confusing in our opinion.