Friday, October 28, 2016

"Melts in your mouth, not in your hand"


With Halloween around the corner, we all start getting excited about dressing up in spooky costumes, embellishing homes with creepy decorations, and carving out jack-o-lanterns. Besides all these exciting things you should not forget to stock up on sweets for the popular Halloween custom of trick-or-treating. Not sure what sweets to buy? Well, you can’t go wrong with purchasing M&M’s as out of all sweet brands out there, it's one of the most desired by trick-or-treaters.
 



Earlier this year, the brand marked its 75th anniversary. Consumers are currently able to purchase M&M’s in more than 100 countries. Therefore, it comes to no surprise that every 8 hours 2 billion colourful button-shaped chocolate sweets are being produced in the New Jersey factory. Furthermore, every October the brand surprises its consumers by putting a great deal of effort into designing Halloween-themed packaging.


The M&M’s tagline ‘Melts in your mouth, not in your hand’ is the fourth most recalled one in the world, according to the study conducted in 2014. Over the years, M&M’s has released a number of humorous TV commercials, which are sure to evoke your Halloween spirit!




Friday, October 21, 2016

"The Good Life"

Autumn is the best time for us to start thinking about our health and prevent all those coughs, sniffs and sneezes that start attacking us on the chilly days of October. The best way to do so is by boosting the immune system, and the UK’s largest health food retailer Holland & Barrett is a one-stop location to stock up on any health foods and supplements you might need.


Their tagline ‘The Good Life’ represents the mission of the brand in pursuit of health and happiness. The good life can mean different things for everyone but we all agree that health is the main element of a happy life. To inspire us to live a healthy life, Holland and Barrett promotes various wellbeing, fitness and healthy eating tips on their website.

Lately the brand has been focusing on the importance of a good night’s sleep for our happiness. Holland & Barrett developed 6 sleeping personas and customers can take an online quiz to find out which of the 6 sleeping personas are they: the late night browser, the ridiculously early riser, the slumber interrupter, the caffeinator, the daytime dozer or the biggest snoozer. After taking the test, users can read more about the products that can help them get a good night sleep.




Find out what your sleeping persona is (any more caffeinators reading this post?) and get those needed Zzzs for the good life this weekend.





Friday, October 14, 2016

"For the Way It's Made"


Today you can indulge in sweets guilt free because it’s National Dessert Day! To celebrate this sweet occasion you might choose to visit your favourite bakery. Yet, nothing can replace the taste of a homemade dessert, so we suggest you roll up your sleeves and get baking. If you’re a baking enthusiast you’ll certainly enjoy reading today’s post as it is all about KitchenAid - one of the most respected brands in the world when it comes to baking tools and accessories.


If you love baking chances are that you’ve already heard about the iconic KitchenAid stand mixers. The brand’s slogan ‘For the way it’s made’, accurately portrays the company’s promise to create timeless kitchen appliances to last you a lifetime. KitchenAid mixers feature sturdy designs, which come in a variety of different colours. Recently the company launched the KitchenAid Mini, which will not only save you a lot of time in the kitchen, but also will make every moment of baking so special. Check out KitchenAid’s latest campaign called Mini Moments.

Recently, KitchenAid opened an ‘experience store’ on Wigmore Street in London, where customers can participate in a wide range of cooking classes and demonstrations. Certainly check out this spot as it’s a great place to meet likeminded people or perhaps discover your inner baker with KitchenAid.


Hopefully, this post inspired you to get baking. If you lack ideas of what to bake, here’s a quick recipe for a pumpkin cake for you!
Super Moist Pumpkin Cake


Ingredients
120g chopped walnuts
440g plain flour
400g dark brown soft sugar
100g caster sugar
2 teaspoons bicarbonate of soda
1 teaspoon salt
1 teaspoon ground nutmeg
1 1/2 teaspoons ground cinnamon
500g pumpkin puree
225ml vegetable oil
160ml coconut milk
50g desiccated coconut
Method

Preheat oven to 180 C / Gas 4. Grease and flour two 500g loaf tins.
Spread walnuts in a single layer on an ungreased baking tray. Toast in the preheated oven for 8 to 10 minutes, or until lightly browned. Set aside to cool.
In a large bowl, stir together the flour, brown sugar, caster sugar, bicarb, salt, nutmeg and cinnamon. Add the pumpkin puree, oil and coconut milk, and mix until all of the flour is absorbed. Fold in the desiccated coconut and toasted walnuts. Divide the cake mixture evenly between the prepared tins.
Bake for 1 hour and 15 minutes in the preheated oven, or until a skewer inserted in the centre comes out clean. Remove from the oven, and cover loaves tightly with foil. Allow to steam for 10 minutes. Remove foil, and turn out onto a cooling rack. Tent loosely with the foil, and allow to cool completely.
Enjoy!



Friday, October 07, 2016

"Discover Your Smile”

Crisp October mornings and grey sky afternoons make many of us feel like summer was just a mirage. But Thomson – one of the most popular travel providers in the UK – invites us to ‘Discover your Smile’ at one of their dream holiday destinations.


This slogan adds the meaning behind the smile logo of TUI, which is a parent company of Thomson, and reflects what the brand stands for – a promise of unforgettable experience that brings back the best version of you and puts the smile on your face. 


All communication activity done by Thomson is beautifully executed and the look of all those wonderful beaches, mouth-watering food and fancy cruise ships powerful enough to put the smile on your face.


Thomson TV ads tell stories of a well-loved bear named Miles who has been eternally ground down by everyday life but the smile re-appears on his face after the Thomson Dreamliner takes him to the breath-taking places with plenty of sunshine, white sand and clear turquoise waters.



So beat the autumn blues by planning your next perfect sunny getaway and discover your smile!