"Dare to Go Double”

As August is spoiling the UK with warm and sunny weather, many of us are reaching for ice cream to battle the heatwave. ‘Do you dare to go double?’ -  Magnum is asking customers as the brand is promotes its most indulgent ice cream available in 3 flavours: Double Chocolate, Double Caramel and Double Peanut Butter.

Bearing in mind the increase in the nation’s awareness of sugar consumption and healthy eating, confectionary brands have to work hard to encourage people to enjoy every day little pleasures, such as an ice cream on a hot day.

The Dare to go double campaign does exactly that – Magnum aims to make every moment of indulgence count. The campaign is supported by supermodel Kendall Jenner who unleashes her wild side and embodies the Dare to go Double attitude. The photoshoot of the campaign is done by two iconic fashion photographers – Mert and Marcus who documented Kendall’s personal life most indulgent moments and brought those stories to life. These portraits were exhibited in Cannes during the Cannes Film Festival.

Enjoy your bank holiday weekend, seize the moment and indulge yourself a little!

#PSoTW

#Summer2016

#DareToGoDouble

#Magnum

#BankHolidayWeekend

#RecordingDreams

Continuing with the topic of the Olympic games sponsors striving for victory, Omega – the Official Timekeeper of the event – is a brand that can’t be missed. Omega is the name behind the time machine that records the dreams of the athletes. The brand has witnessed many records being broken and legends born during the course of 27 Olympic games since it took the duty of the Official Timekeeper of the event in 1932.

Back in 1932, one Swiss watchmaker arrived to a Los Angeles games armed with 30 split-second chronographs. 84 years later, the Omega team has grown to 480 timekeepers supported by 450 tons of equipment to deliver flawless timing to the best athletes in the world and ensure that every split second is counted meticulously.

Not only does the brand record the dreams of the athletes, but it also is the sponsor of some of the world’s finest athletes such as Michael Phelps – the most decorated Olympian of all time and Jessica Ennis-Hill – the face of London 2012.

This year’s sponsorship is supported with a great video ad featuring the strongest moments of some of the world’s best athletes. The music in the background – a slow-paced cover of The Script’s “Hall of Fame” -strengthens the emotional message of the commercial. Check it out bellow:

#PSoTW

#Olympics

#RecordingDreams

#Omega

#Rio2015

#ThatsGold

Coca-Cola, have sponsored the Olympic games going back to 1928,  and this year are once again one of the brands vying for gold between companies eager to capture the world’s attention that the Olympics generates. Their global campaign #ThatsGold is running in 50 countries and features athletes from around the world.

The global Olympics campaign uses footage of 79 athletes from 23 countries across a variety of sports, from swimming to badminton. The name of the campaign #ThatsGold implies that golden moments can happen every day, far beyond the podium of sporting success. Rodolfo Echeverria, Vice President of Global Creative, says that “For Coca-Cola, gold moments are made of special feelings – joyful, refreshing, sharable – all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola.”

The campaign is supported with marketing and experiential activity, which includes a Coca-Cola Olympic Station (a hangout area for teens in Rio) enabling young people to engage with the Olympics in a way that is more accessible for them.

What was your last golden moment?

#PSoTW

#ThatsGold

#CocaCola

#Olympics

#Rio2016

"Do What You Can't"

Samsung Electronics Australia launched a powerful digital campaign #DoWhatYouCant, as part of their sponsorship of the 2016 Rio Olympic Games.

The brand has partnered with Australian Olympians and introduced a four part content series sharing the stories of athletes’ determination for personal progress. This campaign goes in line with Samsung’s broader aim to adopt a ‘human focus’ in its marketing, as the brand has made a big step change to focus on how technology can help people.

The ‘Do What You Can’t’ mini-series highlights personal battles of sacrifice, illness and never giving up. The series features four Australian athletes and champions what the athletes have been through, as well as the wider qualities they represent. Samsung is a company built on a heritage of defying barriers, by doing what others think isn’t possible, #DoWhatYouCant campaign is a great example of these brand values and inspiring people to reconsider the barriers of success. 

#PSoTW

#DoWhatYouCant

#Samsung

#Olympics

#Rio2016

Lightning Bolt in the Spotlight of Olympics Buzz

With the 2016 Olympic Games in Rio starting this weekend, athletes are in the media spotlight all around the world.  It therefore comes as no surprise that brands are trying to find new and cutting-edge ways of getting involved.  Puma decided to talk to the audience in the fastest-growing language in the UK – “Emoji” - and introduced “Boltmoji” - an emoji keyboard featuring the world’s fastest human, Usain Bolt (AKA Lightning Bolt).  The app is available on both Apple and Google Play with 41 emoji’s that range from Bolt's victory pose to Puma running shoes.

 Puma is not the only brand sponsoring Usain Bolt, as the world’s fastest human started appearing on Virgin Media ads from London Olympics in 2012.  This year Virgin Media launched a campaign using a series of sequences that are 9.58 seconds long – the world record 100m time Bolt set in 2009.

Contrary to the majority of TV ads, this ad does not push any specific Virgin Media packages, as the Virgin Media team comment that “It is designed to be a celebration. A celebration of speed...”

So let the games begin! 

#Olympics

#Rio2016