“More for You”

“Be more dog” ditched for “more for you”. O2 claim that their Priority scheme is the ‘gift that keeps on giving’. The scheme provides customers with access to daily gifts, concert tickets 48 hours before their general release, tickets to movie premieres and (most importantly) food & drink deals. O2 Priority gives people added value, hence the “More for You” slogan.

They have been the headline sponsor of the England rugby team since 1995, and in 2003 launched a mobile video service offering customers to download or stream video content related to the 2003 Rugby World Cup (Pretty good year to do that, right?). In 2005, Telefónica O2 prolonged their association in rugby union, signing a new deal with the England rugby team and the Rugby Football Union (RFU).

Last week England secured a historic series victory in Australia with a heroic performance in Melbourne. The victory is so prominent because it is Englands first series win on Australian soil. Quite a remarkable accomplishment for a side, who hasn’t changed too considerably, that didn’t make it out of the group stages in their own Rugby World Cup less than 7 months ago.

#PSoTW

#O2

#MoreForYou