"Find your beach"

Yes, it snowed this week, and yes it is May in a few days. Just when you thought Summer was arriving - we get thrown a typically British curve-ball. You can't blame us for drifting off into a day dream...

Finding ourselves dreaming of clear white beaches we stumbled upon Corona. As the light alcoholic beer has always been associated with sunshine and trips abroad the adopted slogan seems very appropriate. In fact Corona have recently set up a campaign with a few variants of the "find your beach" quote – "log off, lime in," "unplugged" and "take your lime" are 3 of a few that often refer to the separation between everyday life and the beach.

It seems we really will have to find our beaches this Summer.

#FindYourBeach

#PSoTW

''Beauty with heart''

Today is Earth Day - a day to think about the planet, to remember to act responsibly and to take a moment to consider the damage we are continually causing it.


Over time brands have become more aware, and more ''organic'' about their approach. The Body Shop - a reputable high street beauty store have maintained this angle with their slogan - ''beauty at heart'' referencing the care and responsible nature of the business.

Remember to be responsible and always consider the beauty of the world with heart.

#PSoTW
#EarthDay
#Responsible

Queen at 90: A look back at advertising from 1926

Today, Queen Elizabeth II turns 90. She’s lived through a World War, seen cultures and icons come and go and more importantly (from a Pure Media perspective) – seen advertising transform and diversify.

Rewind back to grainy 1926. The advertising landscape was seen as functional – it lacked colour, was text heavy, and brands were generally aiming at domestic, everyday life.  It wasn't all doom and gloom however as the 1920's saw a spawn in new technologies like radio, and the first shows soon became sponsored by advertisers. Radio stations saw an opportunity to sell the same recognition to many companies, and thus the radio spot was born.

Whatever way you look at it, it is certainly an impressive feat that the Queen has lived through this period of transition, being monarch for 72% of these 90 years. 

Happy Birthday Your Majesty. Expert reign.

#Queenat90

#HappyBirthdayYourMajesty

#1926
#Statistics

#Expert

J U S T Y O U & blu

We’re sure you’ve see those alluring blue lights twinkling like fireflies around the city of late… well smoke signals are now making their way across our TV screens and National Press, clouding our vision by flickering around Calvin Klein style imagery.

We are of course referring to the e-cigarette brand Blu, who provocatively wrapped themselves around yesterday’s Metro and Evening Standard. The idea of advertising e-cigarettes raises a few eyebrows, but the racy approach from Blu certainly raises a lot more.

Yesterday’s coverwraps saw an attractive naked woman standing at the window of her city apartment indulging in one of Blu’s ‘glow sticks’. Even the copy on the inside cover was attractive claiming the e-cigarettes are ‘modern’, flexible, ‘slim’, and ‘easy’, offering 15% off the Blu kit, not to mention the obvious denotation of the brand name and logo, guys you know what I’m referring to. Flicking over to the OBC, Blu continue to fly close to the wind with yet another black and white shot, this time of a rugged woman puffing the ‘trendy’ nicotine gadget in her helicopter, suggesting, wealth, style, and that classic blasé coolness of a cigarette.

Now, we could rant about the objectification of women and the controversy of advertising e-cigarettes, but our biggest concern was the sexualisation and ‘cool’ character Blu are creating for e-cigs. Should Blu be allowed to portray such an enticing lifestyle brand image for a product that contains nicotine? The combination of this with the candy shop of flavours available is sure to be a big hit with early adopters. Blu might want to think twice next time they decided to spread.

#PurePoint

#Responsible

#justyouandblu

''Fashion that delivers''

The world is changing, and fashion is no exception. Not only does it change with time, so does the way we purchase our clothes. As on-line shopping becomes increasingly practical and popular the fashion industry sees changes, with more and more internet retailers appearing on the scene.

Back in 2000, budding entrepreneur Natalie Massenet - the company's CEO and founder - was due to begin setting up a chain of coffee-shops - but was advised otherwise. Now Net-a-Porter claims to be the world's premier luxury fashion destination.

With just a few clicks Net-A-Porter has the ability to deliver all over the globe in just 24 hours - the transition from entrepreneurial to expert really has brought the world fashion that delivers.


#PSoTW
#Entrepreneurial
#Expert
#Fashionthatdelivers

''It's Pimm's O'clock'' (Or is it?)

It may seem odd to choose a Pimms slogan when Spring has only just sprung. (It's never too late or too early to have a Pimms is it!?) But the brand, generally associated with summer, picnics in the sun and Wimbledon Tennis; today conjured up an deliciously excellent April fool's marketing ploy by claiming they were due to sponsor Big Ben.

If Pimm's were to some how pull this stunt off, surely it would go down as the best piece of outdoor marketing we'd seen in London for years.

Believe it or not, it really is Pimms O'clock today.

#PSoTW
#Pimms
#AprilFools