''Once you go Jack, you never go back''

Considering it's Friday, the world's most renowned whiskey seemed like an apt choice for Slogan of the Week. The founder of Jack Daniel's was actually called Jasper Daniel but was nicknamed Jack when the hard stuff began being produced in the late-19th century.

The 'number 7' has a mysterious context, with much speculation surrounding it.  It was rumoured that Jack had 7 girlfriends while others say he lost a batch of whiskey for 7 years before re-finding it. Whatever the reason the name has become synonymous with the brand ever since.


We went Jack and we ain't going back.


#PSoTW