Thunder wasn’t the only thing keeping us awake in London last
night.
As the votes were counted, we were kept in suspense; would Scotland
break their 307-year-old union with England? At Pure, we were all wondering how
this would affect marketing campaigns: so, much to our delight MADE.COM took a
comical spin on the referendum first thing this morning.

Having not yet checked the
results of the Scottish referendum, I received the following email from
MADE.COM, titled “NEWS: MADE.COM opens in Scotland”.
Sure enough I was compelled to open it – I mean, who needs
a call-to-action headline when you've just dropped the
S-Bomb?
The email contained a £10 off code 'AUCHAYE', a casual
mention of their recent launch in the Netherlands, and some 'patriotic
inspiration', in the form of blue, Saltire-themed products.
…”Oops! Please ignore our last email.”
Within seconds I
received a second email, filled with Union Jack emblazoned products, pretending
to have 'accidentally hit send' on an email they had prepared for the
‘YES’ vote.

#PurePoint
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