Morrisons' Pun-tastic New Outdoor Cre-eat-tive

The Morrisons (more reasons) pun team have been at it again, this time setting the bar even higher by using iconic pictogram puns as the premise of their latest geo-targeted outdoor campaign ‘Up Your Street’:

…a feast for any pun-lover!

The cre-eat-ive can be spotted on multi OOH ad-formats across London, promoting Morrisons’  dot com su-pun-market delivery service which is now available to customers across London.

Designed by DLKW Lowe, the campaign launched this week and will be out on the streets throughout July/August 2014.

Because we love puns so much, the campaign has been awarded our humble #PureAdOfTheWeek award.

#PureAdOfTheWeek.